Sure To Rise - The Edmonds Story
Sure To Rise - The Edmonds Story
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Longlisted for the Ockham New Zealand Book Awards 2024: Illustrated non-fiction
Winner of 2023 Gourmand World Cookbook Award ‘Best in the World’ for History & Cookbooks.
Edmonds is one of New Zealand’s best-known brands - its radiant sun and 'Sure to Rise' promise have embellished baking powder labels and the much-loved Edmonds Cookery Book for over a hundred years and are now embedded in our popular culture. The man behind the company, Thomas Edmonds, came to New Zealand with his wife Jane in 1879. While running a modest grocery store in Christchurch, he expanded into making baking powder. As his most famous product took off, he built new premises, the last of them the Art Deco factory with its nationally admired gardens. Thomas embraced new advertising and marketing techniques and ensured progressive working conditions for his loyal staff. A generous benefactor, he gave his city some of its landmark buildings. This is the story of a man from humble beginnings who, thanks to hard work, creativity and persistence, and with considerable support from his wife, created an iconic business. Richly illustrated, Sure to Rise is a fascinating slice of New Zealand’s social and culinary history.
Authors: Peter Alsop, Kate Parsonson, Richard Wolfe, Published by Canterbury University Press 2023.
Stunning illustrated hardback, 210x250mm. 304pp
New, $60
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